Description

This course examines how the deliberate practice of referral marketing -- both giving and receiving referrals through a curated network of vetted local service providers -- produces measurable benefits for the agent, the client, and the community. Through current research on consumer trust, behavioral economics, and social connection, licensees will learn how a referral-based business model fulfills and extends the Realtor's professional obligations of loyalty, competence, disclosure, and care for the client's interests. Agents will leave with a practical action plan to grow a sustainable, referral-driven business while delivering better outcomes for their clients and stronger contributions to the communities they serve. 

Instructor: Mike Gibson - Creator of AskaLokal app