RPA Series: Referral Marketing

Description

Referral marketing isn't a tactic — it's the most durable, profitable business model in real estate. In this 2-hour course, you'll learn why top-producing agents derive the majority of their closings from referrals and past clients, and how building a curated network of vetted local service providers benefits everyone involved: you, your clients, and your community. You'll walk away with: -A clear picture of the ROI behind referral-based business — acquisition cost, retention, and lifetime value Jonah Berger's STEPPS framework, applied specifically to real estate practice -A practical approach to building and maintaining a vetted network of trusted providers (mortgage, inspection, legal, trades, and more) -Language to explain to clients exactly how a referral-driven approach protects them — from online misrepresentation to smoother community integration -A concrete, personal action plan for making your practice more referable, starting this month

Instructor: Mike Gibson - Creator of AskaLokal app